Outco
Marketing Content Developer: Content development, analysis, and strategy
I developed video marketing content for Outco, a coaching and skill sharpening service for software engineers. I owned the production process end to end and my duties included storyboarding, directing, graphic editing, video recording, voiceovers, music production, audio editing, and video editing. Separate desktop and mobile format videos were created so the content could be optimized across multiple platforms. In addition to video content I also created the tagline "That's the Outco Difference", to be used in marketing content across various formats. Besides content development I also provided in-house and competitor content analysis as well as advising Outco's CEO of how to repurpose existing training materials as marketing content.
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